Location Keywords, can prove to be one of the most
powerful aspects of your establishment listing,
but only if they are put to the best use.
Location keywords are words or phrases that
allow your establishment to be associated with more
locations across the UK by our search engine. If you
already submit your establishments own web site or have
a basic understanding about web site
design then you will have some idea of how our location
keywords
work.
There is one important rule with
our Location keyword field:
Its not difficult to
understand - So don't Panic
How location keywords work...
Our search engine logic is designed
to search through your address, description and keyword fields.
When a user undertakes a search for example "London"
our search engine will crawl through every listing in
our database to find the word "London" either
in the address, description or keyword field.
This logic has two main advantages:
- It provides search results which
includes establishments within the proximity of
the location keyword ie "London"
- Gives the user quick access to
a wide range of establishments that fall within
the required location. The browser can
always narrow their search by clicking
on the "More places2 in this area"
link, should they require an establishment
within the location and not within its
proximity.
Hints on your location keyword selection...
Adding location keywords is an important part of your establishment
listing, as it greatly increase your chance of been
found.
All you have to do is add location keywords
to describe the location of your establishment, (no
need to enter your county or town / city
name these are automatically done) for
example...
- If you are close to an airport
or major attraction you may wish to add this.
- You may be within 10 - 15 miles
of a major town or city such as Manchester,
so you may wish to add this location.
- You may be located in a tourist
area such as the yorkshire dales, or
dartmoor, so consider adding these in
so you can be found for tourist area
based searches.
Location keyword design...
It is important (not vital but helps to speed up
your establishment submission process) that when adding location
keywords
where possible you consider the following rules...
- If you need to have a space between
words use the _ key, so your phrase looks like -
south_yorkshire or wootton_wawen
- If you are near an airport, again
use the _ key between words and use the following
phrase - birmingham_international_airport, or heathrow_airport etc
Following these guidelines are not essential, as
all location keywords are approved by our
submissions team, but they do help us in
speeding up the submission process, which
allows us to get your establishment live
within the places2eat-sleep-drink.com online
directory quicker.
If you need any help during your submission
process then you can call our partner advisors
and we can do your submission over the phone.
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